Cases · Football Australia / Professional Footballers Australia · 2015–2023
The Matildas' Equal-Pay Deal: From a Cancelled Tour to Revenue Sharing
In 2015, after reaching a Women's World Cup quarterfinal, Australia's Matildas were earning about A$21,000 a year on six-month contracts and had gone unpaid for two months. They withdrew from a sold-out US tour. In November 2019, Football Federation Australia and the players' union, the PFA, agreed a four-year collective bargaining agreement that put the Matildas and the men's Socceroos in one revenue-sharing pool, paid the top Matildas the same as the top Socceroos and gave them equal travel and support. The deal could not equalize FIFA prize money, which in 2023 was a quarter of the men's. On the eve of the 2023 home World Cup, all 23 Matildas released a video calling that out. The case asks what equal pay means in sport, who has the power to deliver it, and what it took for players to win it.
Timeline
- The Matildas' collective agreement expires and negotiations stall.
- Unpaid for two months, the Matildas withdraw from a US tour with more than 60,000 tickets sold.
- FFA and the PFA announce a four-year CBA closing the pay gap between the Matildas and Socceroos.
- FIFA President Gianni Infantino states an ambition of equal payments for the 2026 and 2027 World Cups.
- All 23 Matildas release a PFA video criticizing unequal World Cup prize money days before the home tournament.
The ethical issues
- Equal pay versus pay tied to revenue generated.
- Collective bargaining power and the use of strikes or boycotts.
- Limits of national deals when global prize money is unequal.
- Men's players sharing a revenue pool with women's players.
- Professional conditions in domestic women's leagues.
Stakeholders
| Stakeholder | Interests & obligations |
|---|---|
| Matildas players | Fair pay, professional conditions and recognition. |
| Socceroos players | Their own earnings and a sustainable national program. |
| Football Australia | A financially sound program and the reputation of the game. |
| The PFA (players' union) | Collective gains for all national-team players. |
| FIFA | Prize-money policy across its tournaments. |
| Young players and A-League Women | A realistic professional pathway. |
| Sponsors and fans | A successful, fair national team. |
The case
In the summer of 2015, Australia’s women’s national football team, the Matildas, reached the quarterfinals of the Women’s World Cup in Canada, the first Australian senior team to reach the last eight of a football World Cup.[1] Weeks later, they were unpaid and refusing to tour. Four years after that, they signed one of the first agreements in world football to close the pay gap between a country’s men’s and women’s national teams.[3]
Background
The Matildas’ pay was negotiated collectively by Professional Footballers Australia (PFA), the players’ union, with Football Federation Australia (FFA, now Football Australia). Their collective agreement expired on June 30, 2015, and talks stalled.[2] PFA chief executive Adam Vivian explained the players’ position: their contracts paid about A$21,000 a year, structured as six-month contracts worth about A$10,500. They had been set on the premise that the players were part-time and would work about 120 days a year, but in the lead-up to the World Cup they worked 154 days in about six months. “They fundamentally have a full-time workload with part time pay,” Vivian said.[1]
By September 2015 the players had not been paid for two months.[1] They withdrew from a training camp in Sydney and then, on September 9, from a two-match tour of the United States, the reigning world champions, scheduled for Detroit and Birmingham, Alabama, for which more than 60,000 tickets had been sold.[1][2] “The players are currently uncontracted and are under no obligation to participate in any Matildas related activities,” Vivian said, adding that FFA’s interim offer came with a 6 p.m. deadline. He described the gap between the sides as roughly A$150,000 in total.[1] The players sought an increase to A$40,000. FFA said the union, which was also negotiating for the Socceroos and A-League men, had made “extraordinary demands,” and chief executive David Gallop noted that A-League clubs had lost a collective A$17 million the previous season. “The female players aren’t being paid,” Gallop said. “This could have been fixed today if the PFA had accepted the interim deal.”[2] Goalkeeper Lydia Williams said the decision to withdraw was “extremely difficult.”[2]
The rules and governance
National-team pay in Australia is set through a collective bargaining agreement (CBA) between the federation and the PFA, covering both the Socceroos and the Matildas.[3] Prize money for the World Cup, however, is set by FIFA and paid to national associations, which then share an agreed portion with players. A national CBA can control how that money is shared but not how much FIFA pays.[5]
The 2019 agreement
On November 6, 2019, FFA and the PFA announced a four-year CBA, covering the cycle up to the 2023 Women’s World Cup.[3][4] Its core was a shared revenue pool. The Socceroos and Matildas together would receive 24% of an agreed aggregate of “national team generated revenues” in 2019–20, rising by 1 percentage point each year. Within that share, the players committed 5% of the revenue to youth national teams.[3]
For the Matildas, a new three-tier centralised contract system meant Tier 1 players would earn “the same amount as the top Socceroos.”[3] ABC News reported that this raised top Matildas’ guaranteed annual pay from around A$66,000 to A$100,000.[5] The players’ share of World Cup prize money rose from 30% to 40% on qualification and 50% from the knockout stage; their share of Asian Cup prize money rose from 30% to 33%, and to 40% for reaching a final.[3] The Matildas also gained equal access to business-class flights, training facilities and specialist staff, and FFA committed to review its parental leave policy and renegotiate sponsor contracts to provide equal performance bonuses.[3][5]
The deal depended on the men. The federation’s release said the Socceroos had “made a choice to adjust a fixed level of payment to share in a combined revenue pool” with the Matildas, and that this “closes the pay gap.”[3] Socceroos captain Mark Milligan said he backed the push after watching the Matildas at the 2019 Women’s World Cup with his children.[5] PFA chief executive John Didulica called it “a unique deal in world football.”[3] Veteran midfielder Elise Kellond-Knight called it “enormous,” adding: “As a female footballer, it’s kind of what we’ve always dreamed of.”[5]
ABC News noted a limit. Both teams would receive the same share of FIFA prize money, but FIFA paid men far more, so the Socceroos would still receive more in tournament payments.[5]
The 2023 video
Australia co-hosted the 2023 Women’s World Cup with New Zealand. On July 17, three days before the tournament began, the PFA released a video featuring all 23 Matildas.[6][7] “Collective bargaining has allowed us to ensure we now get the same conditions as the Socceroos,” said midfielder Tameka Yallop, “with one exception: Fifa will still only offer women one-quarter as much prize money as men for the same achievement.”[7] The women’s tournament prize pot was US$110 million, up 300% from 2019 but far below the US$440 million for the men in Qatar in 2022.[7] The players also noted that many players at the tournament were “still denied the basic right to organise and collectively bargain,” and called for all A-League Women players to be fully professional.[7]
Football Australia chief executive James Johnson said the federation was aware of the video and “weren’t concerned… because we know that our program is world leading.” FIFA’s increase, he said, “doesn’t get to where I think we are in Australia.”[7]
Aftermath
FIFA President Gianni Infantino had told the FIFA Congress in March 2023 that “our ambition is to have equality in payments for the 2026 men’s and 2027 women’s World Cup.”[7] In the domestic game, the A-League minimum wage had risen from A$16,344 to A$20,608 in 2022–23 and was set to reach A$25,000 in 2023–24.[7] A-League commissioner Nick Garcia said full-time professionalism “should be the legacy of this World Cup.”[7]
The core dilemma
The 2019 agreement gave the Matildas equal pay in everything the national federation controlled. It did so by tying both teams’ pay to a shared revenue pool, with the men giving up a fixed payment structure. It could not equalize prize money set by FIFA, and it did not cover domestic league wages. What makes an equal-pay deal real in sport: identical pay, equal shares of revenue, or equal conditions, and who carries the duty to close the gaps a national deal cannot reach?
Competing values
- Equal pay vs. revenue-based pay: equal treatment as a principle versus pay tied to what each team earns commercially.
- Solidarity vs. self-interest: the Socceroos accepted a shared pool; other men’s players might not.
- Collective action vs. obligation to fans: the 2015 tour withdrawal pressured FFA but cancelled matches for ticket holders.
- National leadership vs. global constraint: a federation can lead, but FIFA sets the largest prize pots.
Strongest arguments
The deal shows equal pay is achievable. By linking pay to combined national-team revenue, the agreement made equality financially sustainable and gave both teams a reason to grow the game together. Equal travel, facilities and support addressed conditions as well as cash.
The deal does not go far enough. Prize money remained a quarter of the men’s, and many women’s players worldwide lack bargaining rights. Equal pay inside one federation can be presented as a solution while the structural gap persists elsewhere.
Pay should follow revenue. Some argue that men’s and women’s teams generate different revenues and should be paid accordingly. Supporters of the CBA reply that the shared pool already ties pay to revenue, just collectively, and that historic underinvestment depressed women’s revenues in the first place.
Applying the frameworks
Justice
Distributive justice asks how benefits should be shared. Behind a veil of ignorance, not knowing whether one would be born to play for the Matildas or the Socceroos, a player might favor a shared pool with equal access to conditions. A desert-based view might instead favor pay in proportion to revenue generated. The CBA blends the two: it pays from revenue, but shares it equally.
Rights
A rights lens focuses on the right to organize and bargain, which the Matildas used in 2015 and 2019 and highlighted in 2023 for players elsewhere. It also raises the right to non-discrimination in employment. Critics of the 2015 withdrawal might argue that players had duties to fans and the federation; the players’ answer was that, uncontracted and unpaid, they had no such obligation.
Utilitarian
A utilitarian looks at overall outcomes: whether equal pay and conditions grow participation, performance and revenue, benefiting both teams and the sport. Kellond-Knight argued the “big winners are this younger generation.” The cost side includes the Socceroos’ changed payment structure and the federation’s financial risk.
Walk it through: the Simple Decision Model
- Spot the issue. Take the seat of the federation’s chief executive in 2015, facing a players’ boycott of a sold-out tour. The issue is fair pay for a full-time workload. Stakeholders include players, the federation, fans, the US hosts, sponsors and young players.
- Gather facts. How many days are players actually working? What do comparable athletes earn? What is the real cost of the players’ proposal? Watch for anchoring bias: treating a part-time pay model as the baseline after the job has become full-time.
- Test options. Hold firm and cancel the tour; agree an interim deal and keep negotiating; or redesign national-team pay around shared revenue and equal conditions.
- Check codes and law. The CBA framework governs pay; employment and anti-discrimination law set minimums; the federation’s own values commit it to equality and inclusion.
- Decide and document. Set out how pay will be calculated, how revenue is defined, and how prize money will be shared.
- Communicate and follow up. Publish the principles, review the deal over the World Cup cycle, and press FIFA on prize money.
What’s settled and what’s contested
Settled
- In 2015 the Matildas, unpaid for two months on about A$21,000 a year, withdrew from a US tour.
- The 2019 CBA created a shared revenue pool, paid Tier 1 Matildas the same as top Socceroos and raised players’ share of World Cup prize money.
- FIFA’s 2023 Women’s World Cup prize money was a quarter of the 2022 men’s total.
Contested
- Whether revenue-sharing is the right model for equal pay or only one route to it.
- Whether FIFA will reach equal prize money and on what timeline.
- How quickly domestic women’s leagues can become fully professional.
Why this case matters
The Matildas’ path, from a boycott to a pioneering agreement to a public challenge to FIFA, shows how pay equity in sport is built through bargaining, solidarity and pressure on several institutions at once. It offers a model other federations have studied and a reminder that equal pay inside one country does not end inequality across the global game.
Key terms
- Distributive justice
- Fairness in how scarce opportunities, resources, benefits and burdens are shared.
- Glass ceiling
- Invisible, systemic barriers in hiring and promotion that keep women and minorities out of leadership roles.
- Agency
- An athlete’s ability to make decisions and act independently about their body, career and voice.
- Stakeholders
- Everyone with something at stake in a decision: athletes, coaches, parents, officials, fans, employees, sponsors, media, communities and regulators, including the less visible ones.
- Commercialization
- The process of turning sport into a product and a business enterprise, with profit pressures that can compete with principle.
- Core values
- The principles a sport organization says it stands for, most often safety, fairness, respect, integrity and transparency.
Definitions from the Ethics Cases glossary.
Discussion questions
- Should national-team pay be equal regardless of revenue, or tied to the revenue each team generates?
- The Matildas withdrew from a sold-out tour in 2015. When is a players' boycott justified?
- The Socceroos agreed to move into a shared revenue pool. What obligations, if any, do men's players have to support pay equity?
- Who should be responsible for closing the gap in World Cup prize money: FIFA, national federations, or sponsors?
Sources
- Matildas cancel United States tour as FFA pay dispute escalates — ABC News (Australia)
- Australia women's US tour cancelled over pay dispute — BBC Sport
- Historic CBA closes football's gender pay gap — Professional Footballers Australia
- Historic CBA to close football's gender pay gap — Football Australia
- The Matildas are elated about this 'momentous' FFA pay deal. Here's why — ABC News (Australia)
- Matildas call on FIFA, A-Leagues to further support women's football in pre-Women's World Cup video — ABC News (Australia)
- Women's World Cup 2023: Australia criticise gender pay disparity and question bargaining rights — BBC Sport